Enough has been written about huge cult brands founded last century - Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success?
Tim Duggan, co-founder of one of Australia's most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.
Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book you'll discover:
The 7 Steps to building a business with cult status. The one thing you should do before starting something new. Why every business of the future needs to balance profit and purpose together. How to have just as much impact working inside a company as you can from outside. The leadership trait every new leader needs. How to create a passionate community around you and your work. 14 practical exercise you can do today to set up for success tomorrow.
Armed with this book, anyone from anywhere can help create the next business with serious cult status.
In this breakthrough book you'll discover your Money Story, your Money Type and just as importantly you'll learn the habits, triggers and tricks that are right for you. If you've ever tried to budget but found it just doesn't work, you need to read this book.
When it comes to saving and spending money, we're not all the same. Yet for too long, the financial advice world has treated us as if we are. This book will give you the tools you need to make that long-awaited financial breakthrough, allowing you to discover your 'Financial Phenotype': the unique combination comprising your Money Story, your Money Environment, your Money Type and, just as importantly, the habits, triggers and tricks that are right for you.
Once you realise that the one-size-fits-all approach to finances you've been trying to adopt doesn't work for most people, it can be liberating. Finally there's a rational explanation for why you've struggled with money-why you're perpetually sabotaging, why you're constantly at loggerheads with your partner or why you just can't seem to be consistent.
When it comes to other areas of your life, such as food and exercise, you've no doubt embraced a multi-faceted, often highly personalised approach and you recognise that's important. Why should it be any different when it comes to your finances?
That's why understanding your Money Story and discovering your Money Type is the key to financial success.
'Every mother, everywhere, should read this book' - OK Magazine
It's about time we made motherhood more diverse...
When Candice fell pregnant and stepped into the motherhood playing field, she found her experience bore little resemblance to the glossy magazine photos of women in horizontal stripe tops and the pinned discussions on mumsnet about what pushchair to buy. Leafing through the piles of prenatal paraphernalia, she found herself wondering: "Where are all the black mothers?".
Candice started blogging about motherhood in 2016 after making the simple but powerful observation that the way motherhood is portrayed in the British media is wholly unrepresentative of our society at large.
The result is this thought-provoking, urgent and inspirational guide to life as a black mother. It explores the various stages in between pregnancy and waving your child off at the gates of primary school, while facing hurdles such as white privilege, racial micro-aggression and unconscious bias at every point. Candice does so with her trademark sense of humour and refreshing straight-talking, and the result is a call-to-arms that will allow mums like her to take control, scrapping the parenting rulebook to mother their own way.
Bestselling author and cartoonist Randall Munroe explains how to predict the weather by analysing the pixels of your Facebook photos. He teaches you how to tell if you're a baby boomer or a millennial by measuring the radioactivity of your teeth. He offers tips for taking a selfie with a telescope, crossing a river by boiling it, and getting to your appointments on time by destroying the moon. And if you want to get rid of this book once you're done with it, he walks you through your options for proper disposal, including dissolving it in the ocean, converting it to a vapour, using tectonic plates to sub duct it into the Earth's mantle, or launching it into the sun.
By exploring the most complicated ways to do simple tasks, Munroe doesn't just make things difficult for himself and his readers. As he did so brilliantly in WHAT IF?, he invites us to explore the most absurd reaches of the possible. Full of clever info-graphics and amusing illustrations, HOW TO is a delightfully mind-bending way to better understand the science and technology underlying the things we do every day.