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Fred Noe

Beam, Straight Up The Bold Story of the First Family of Bourbon

$20.00

Fred Noe

Beam, Straight Up The Bold Story of the First Family of Bourbon

$20.00

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller.

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons.

This book features family history and the evolution of bourbon, including Fred's storied youth ""growing up Beam"" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.