Fattobene takes us on a taxonomic exploration of typically Italian articles that have been around forever and that deserve a closer look.
It's a one-of-a-kind platform on where you can find little-known treasures and iconic products representing an Italian tradition of quality that draws on the highest industrial and artisan values. Fattobene presents itself as a refined guide to shopping that in the coming months will be turned into a proper online store.
The project stems from an idea of the journalist Anna Lagorio and the photographer Alex Carnevali, who after a journey in the South of Italy decided to bring together and promote a series of precious products that are not very well known outside the regions from which they come, recounting their histories in detail, along with anecdotes and curiosities.
For its online debut, Fattobene, the Italian for well-made, has chosen twelve articles, to which others will be added in the future. Visual identity and site by the Actant Visuelle studio.