Sustainable Marketing

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In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.

From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

About the Author

Michelle Carvill is a marketing strategist, digital literacy and social media expert. She is the director and founder of Carvill Creative, a digital marketing consultancy, through which she has worked with organizations such as LinkedIn, BBC Worldwide and PWC. She regularly speaks on the topics of marketing, digital marketing and social media at international conferences, and runs the #GetSocial podcast, in which she interviews prominent business leaders and experts. She has three previously published books, one of which - Get Social - was shortlisted for The Business Book Awards 2019 in the Leadership category.