Creativity has the power to transform.
To transform you, your mental state, your relationships, your work, and, yes, even the world.
In The Right-brain Workout, you’ll find 70 questions posed by some of Australia’s most creative people from the worlds of comedy, art, advertising, music, literature and photography. Questions that will probe, cajole, and challenge you to be more creative, every day.
You’ll rediscover the creativity that we all have inside of us when we were kids. Or you’ll enhance your already creative mind.
Plus, you’ll uncover weekly Right-brain Tips: simple things that you can do to stimulate your brain.
It’s the fun and energising exercise regime for your brain that you didn’t know you were looking for. And it just might help unlock the creative genius inside of you.
About the Authors
Former adman Russel Howcroft is the public face of brand marketing and advertising in Australia thanks to his appearances on ABC's hugely successful show The Gruen Transfer and Network Ten's Recipe To Riches.
When he was twenty and partway through a marketing degree, Russel did a week's work experience at McCann Erickson agency. He fell in love with advertising and spent 24 years in the industry before joining Network Ten in 2013 as Executive General Manager, responsible for Ten's operations in Melbourne, Brisbane, Adelaide and Perth.
Alex Wadelton is one of Australia’s most highly regarded advertising writers and creative directors. In 2016, he was rated as one of the world’s top 20 advertising writers. His advertising campaigns have run all around the world. His charity campaigns have raised hundreds of thousands of dollars. And he spearheaded a campaign to create a statue honouring Indigenous footballer Nicky Winmar’s iconic stance against racism. The Right-brain Workout is his first book.