A thrilling account of one of the twenty-first century's greatest business stories.
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Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's leadership, it is bringing to an end the era of gasoline-powered transportation.
Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution - of how a new world of transportation could change people's lives globally.
About the Author
More books by this author Hamish McKenzie is a journalist and the former lead writer for Tesla. He has been a tech reporter for PandoDaily and has written for many publications, including the Guardian and the Toronto Star.