Books
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Jonah Berger
The Catalyst
$35.00
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?Visit product page →
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counsellors get addicts to realise they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst. -
Hamish McKenzie
Insane Mode
$25.00
A thrilling account of one of the twenty-first century's greatest business stories.Visit product page →
Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's leadership, it is bringing to an end the era of gasoline-powered transportation.
Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution - of how a new world of transportation could change people's lives globally.
About the Author
More books by this author Hamish McKenzie is a journalist and the former lead writer for Tesla. He has been a tech reporter for PandoDaily and has written for many publications, including the Guardian and the Toronto Star.
