Designing Brands

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This title serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition, providing an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand.

Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical